Modell’s Sporting Goods New Era NFL On-Field Cap Store Takeover
New Era Cap partnered with Modell’s Sporting Goods in New York City to launch the NFL On-Field Cap. This promotion included a “takeover” of the store graphics including indoor and outdoor signage, graphics on walls and going up stairs along with graphic wall takeovers behind the cash registers. Along with the store takeover we did a New York Subway takeover, for one week all of the signage – advertising and subway maps were replaced with these takeover graphics.
Type: Graphic Design
